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What is a bachelor’s degree in General Business at Â鶹´«Ã½Ó³»­?

A general business degree at the Â鶹´«Ã½Ó³»­ provides an affordable path to become career-ready in the fundamental areas in business: finance, accounting, management and marketing. The Â鶹´«Ã½Ó³»­ degree plan is designed to prepare students for the diverse environment of the business world and to acquire the knowledge and skills to solve business problems, as well as how to provide managerial solutions through decision-making, quantitative analysis, communication and strategic management. General business majors will be prepared to work in numerous environments, including corporate, nonprofit or self-employed.

Alumni Success

"...one of the best returns on investment, as far as higher education goes, in the country." - Kourtland Jordan, BBA Alumna

What marketable skills will I learn?

• Use Microsoft Excel to solve a variety of mathematical problems
• Create memo-format reports
• Deliver short oral presentation with visual aids
• Work in a team to solve a problem
• Create a written business plan

Why earn a bachelor’s degree in General Business from Â鶹´«Ã½Ó³»­?

General Business majors deal with a lot of numbers, but at Â鶹´«Ã½Ó³»­ you will never be one. At Â鶹´«Ã½Ó³»­, you will find that not only is our general business degree plan affordable, but our small class sizes will afford you personal attention every step of the way from our dedicated, expert faculty to ensure your academic success. Located 10 minutes from downtown Dallas’ bustling business district, Â鶹´«Ã½Ó³»­ is committed to experiential learning such as internships and other real-world experiences that employers desire, while helping you to build professional networks. General business majors will strengthen their leadership and communication skills, take advantage of a wide variety of career-development programs and events on the Â鶹´«Ã½Ó³»­ campus and have access to our committed support staff and faculty, who bring their research and experience to the classroom to teach and advise you.

What career opportunities are available with a General Business degree?

Graduates of the general business degree program will find their career opportunities to be quite versatile because of the broad range of courses taken. Career paths include finance, sales, human resources, accounting, marketing and more. Other career opportunities afforded by a bachelor’s degree in general business from Â鶹´«Ã½Ó³»­ include:

• Business operations manager
• General manager
• Retail manager
• Insurance and real estate
• Sales
• Entrepreneur/small business manager